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How to sell your multi-platform content -29th July 

In partnership with Pact and supported by Westminster County Council and Skillset

                                                      @ 01zero-one, Soho, t-9.30-5.30

    We support the Westminster Training Programme as it offers independent producers the opportunity to equip themselves with a range of digital skills and processes to help them grow and gain a competitive edge in an increasingly digital industry.- John McVay, Chief Executive, Pact

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Do you have a piece of content and a dream about how successful you hope it will be?
We are offering a limited opportunity for TV and digital Pact and non Pact members to participate in a 1 day intensive, interactive workshop which will show you different ways to exploit your content online. It used to be a challenge working in one industry but navigating through the opportunities that are available across different platforms can be overwhelming and knowing how to uncover the possibilities of your content can be a challenge. This workshop is for you if you are:
  1.    Looking for ways to take your content direct to your audience.
  2. Want to increase your audience 
  3.   Wanting to apply different online business models to your content

How to sell your multi-platform content is run by a media lawyer and professionals covering everything from building a vision for your project, understanding the different types of IP, as well as, looking at ways that current content is maximising their revenue. In the afternoon you will work together to build your strategy for your project. Workshop size will be kept small to maximise the input you can receive on your project.

Email mel@media-sauce.org if you would like to apply for a bursary (to reduce the costs by up to 80% or reserve a place). Processing time can take a few weeks so apply early to avoid delay.

Freelancer ( TV or digital media) £500. (with a Westminster or Skillset bursary £100),
Employee ( TV or digital media) £500. (with a Westminster bursary £100)
Own it members can recieve 50% off the costs of the workshop bringing the costs down to £250
Westminster and Skillset have a limited number of bursaries so apply early to avoid disappointment.
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Speakers include:

Chris Thorpe - Jaggeree Chris is a consultant technologist,and loves talking about metadata. working for amongst other clients the UK Government on public data and The Guardian on their Open Platform Since he gave up playing with really big computers as a research scientist Chris has been trying to find more and more excuses to play with really big computers powering websites. Amongst many other things, he's been involved in projects as diverse as social worlds for 7-11 year olds, video archives of Nobel Prizewinners telling their life stories, a James Bond Premiere Webcast and putting contemporary sculpture on Trafalgar Square's Fourth Plinth.

Mark Brill - Formation  Mark loves talking about mobile business models. As CEO of Formation, he has been working in digital media since 1992, and in the mobile media since 2003.During this time he has worked on delivering mobile content, and mobile marketing for brands, governments and organisations through all of the digital channels including major brands such M&S, Orange, ITV and COI, through to charities, and the creative sector including performance artists, independent television and film makers. As chair of the Direct Marketing Association’s Mobile Council, Mark takes a leading role in formulating best practice and promoting mobile as a marketing channel in the marketing industry.

 Robert Lands (Finers, Stephens and Innocent)   Who loves talking about Digital Rights. Robert is described as “an expert in media convergence and user-generated content” -Legal 500 Clients’ Guide to the UK Legal Profession 2009. Robert specialises in intellectual property (advisory, commercial and contentious) and related media work including data protection, advertising and sales promotion. Robert has a particular interest in entertainment and convergence (between traditionally separate industries in relation to the delivery of electronic content, be it film, TV, publishing, gambling or other multimedia). Robert;is a voting member of BAFTA and the Brits and sits on the Advisory Board of Braziers International Artists Workshop.

 

Mellissa Norman (Media-sauce) Mellissa loves talking about Digital Business and has worked in Film and TV for over 11 years before starting Media Sauce. Media Sauce designs and delivers training, participatory events and consultancy across the creative industries for organisations including Pact, BBC, C4, Skillset, Brighton Festival  SEMN, Unesco, Tyneside cinema. Her specialism is digital business and works with companies to help them be the best they can be through learning new skills, sharing across sectors and developing their business model. Mel was the Programme Director of the London Games Fringe and in 2007 won the 'socially responsive' category at MIPTV’s 360 degree competition in 2007.