Effective online copywriting
Writing persuasive online copy that sells
Your website plays an important role in your sales process - whether you are selling directly online or using your website for lead generation purposes. But how can you use your site to increase your sales? And how can overcome your customers' objections through effective copywriting?
Companies generally have a sales or business development process for face-to-face business, but the responsibility for writing and editing web copy usually lies with a different person or department. If basic sales principles are applied to existing website copy then you can influence your response rate from potential clients.
This one day intensive interactive training course will demystify the whole sales process through persuasive copywriting - helping move customers through the sales cycle and understanding what makes people buy.
If you are interested in improving your response rate, revenue and sales from your website, this course is for you. http://www.emarketeers.com/training-courses/effective-online-copywriting
Benefits
Following this training course, you will be able to:
- Apply the 7 stages sales framework to your copy
- Create a sales environment on your site
- Explain how a customer buys
- Write your product/services benefit-oriented words
- Describe your sales cycle and where your website fits into this
- Answer key client objections in your copy
- Demonstrate how to close a customer online
- Describe how to do a price build up online
Audience
This workshop is catered to any company that would like to increase their response rate or sales from their website. Whether you are a small business owner or someone with responsibility for writing online content who would benefit from learning the sales process, then this course is for you.
